Job Responsibilities:

• Prepare marketing brand communication plans including budget and short and long-term strategy.
• Plan, create & manage all media campaigns, B2B, B2C, B2H including the media buying, press activities, reporting and ROI.
• Create and maintain consistent corporate brand/image voice cross product lines, events, and promotional materials, and throughout company departments.
• Supervise operations of company’s email program and website daily, and perform analytics reviews.
• Create & manage new product launches & campaigns.
• Manage & plan all website development projects, pages & improve UX, SEO & related google ads management to generate traffic & leads.
• Manage and improve customer experience and journey across all digital platforms.
• Responsible for planning of company promotional and advertising communications projects such as electronic, print, and special events to execute parts of the marketing plan.
• Create relevant reports on marketing programs, including post-event reports, regular status reports, and analysis.
• Full Social media management, from content, moderation, analytics, reporting and media spending, in coordination with the agency.
• Apply various social media tactics in creating brand awareness and generating inbound traffic that strengthens company’s social media presence.
• Apply various digital analytics and media tracking tools to generate reports on progress of work on the social media.
• Coordinate company’s involvement in the activities of community organizations & CSR.
• Put in place measures for recording success in marketing and communication efforts; gather result data and produce reports for the management team.

Job Requirements:

Experience & Knowledge:

• Excellent communicator
• Curious and passionate about the customer experience
• Big picture thinker with an eye for detail
• Ability to collaborate
• Great at project management
• Knowledgeable about a broad variety of communications channels + how & when to use them
• Proven work experience in Marketing Communications or similar role
• Experience with various advertising campaigns, including B2B and B2C
• Hands-on experience with web content management & UX
• Good Knowledge of SEO and Google Analytics
• Experience with marketing campaigns on social media & content management & plans
• Excellent presentation skills, communications skills both written and verbal
• Strong experience with social media marketing campaign

Education: 

• Bachelor’s degree in marketing communications, Public Relations, or equivalent.
• Digital certification is a plus.

Skills:

• Strong communication skill in both verbal and written skills in English, French and/or Arabic will be a great advantage
• Excellent computer skills including MS Office suite and Adobe, Video software
• Multitasking and prioritizing skills
• Highly organized and strong reporting skills

Personality Attributes:

• Creative Thinking
• Punctual and reliable
• Detail oriented with a vision and eye for the big picture
• Think out of box
• Result oriented and meet the deadlines
• Self-motivated & Independent

Preferred:

• Any experience with relevant role in corporate or media agency

KPI:

• Create awareness plans across all online, digital & media platforms
• Planning, managing & reporting all media & promotional activities
• Website freshness, developments, traffic & leads’ management
• Increase social media reach, engagement
• Effective product launches and campaigns
• Improve brand’s visibility, reach & CSR initiatives
• Meet deadlines Set for all responsibilities
• Add value to the Marketing team & work done
• Positive relationships with the All (Team, customers, Colleagues, etc.)
• Commitment and Respect to Department & Company policies and instructions