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New Year Message from our Chairman and President, Mr. Masaaki Miyatake, about "Daikin’s MEA 2021 direction and focus towards achieving our goals and mission in the region”



Let me first start by extending my new year greetings to everyone. 2020 was definitely a year like no other. Despite the unprecedented circumstances brought about by the COVID-19 pandemic, we went on doing what we do best -- support human health and provide comfort while creating new value for air and the environment. 

The journey would not have been so effortless without the trust and confidence placed in Daikin by our partners, dealers, distributors from the Middle East and Africa and most importantly, our customers. Thank you for your continued support!

The excellent performance that Daikin posted in 2020, as the group market value had doubled, can be attributed to the robustness of our business resilience strategy amid a volatile global economy, as well as the aggressive investments and various measures that were undertaken in line with our Fusion 20 Strategic Management Plan.

Going forward, Daikin will continue to remain steadfast in its commitment towards making strategic investments that are aimed at further growing the business, while still living up to our promise of giving back to society. For sure, we will continue in our promotion of energy-efficient air conditioners and refrigerants that have less of an impact on the environment and have the potential to reduce carbon emissions that cause global warming. Our aim is to deliver good indoor air quality through whole building climate control with energy-efficiency and comfort as our core mission in the region.

Looking ahead, 2021 might bring its own share of challenges, but I am sure by working together, staying focused on our priorities, and putting our customers first, we will be able to scale greater heights, challenge new initiatives, increase brand awareness, strengthen our operations in all markets that we operate in, and introduce new technologies and solutions.

As we embark on another year that brims with possibilities and opportunities, I am very pleased to extend my very best wishes to you and your family for health and prosperity in 2021.

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